“Definition of Hispanic or Latino used in the 2010 Census” 

“Hispanic or Latino” refers to a person of Cuban, Mexican, Puerto Rican, South or Central American, or other Spanish cilture or origin regardless of race.

“More than half of the growth in the total population of the United States between 2000 and 2010 was due to the increase in the Hispanic population”

In 2010, there were 50.5 million Hispanics in the United States, composing 16 percent of the total population. Between 2000 and 2010, the Hispanic population grew by 43 percent – rising from 35.3 million in 2000, when this group made up 13 percent of the total population. The Hispanic population increased by 15.2 million between 2000 and 2010, accounting for over half of the 27.3 million increase in the total population of the United States.

Latino Population Info

While the U.S. population is increasingly diverse, the 2010 U.S. Census figures has highlighted the multicultural boom of the last decade.

The Latino population is the largest minority in the country and occupies 16% (50.5 million) of the total population. Projections are saying that by 2050 it will be 30.2 % (132.8 million people) meaning that one in three people will be Latino. Playing an important position in the next years.

Latinos in California

• California is home to the largest population of Latinos in the U.S., 13 million, one-third of the state’s population, according to the last U.S. Census Bureau.
• The 23% of the population is under the age of 18
• Minimum 500,000 Latino youth will turn 18 every year for the rest of the next 10 years.
• The average household size was 2.90 people per household.
• Among the state’s occupied housing units, 55.9 percent are owned, compared with 44.1 percent that are rented.

It is well known that one-on-one Spanish communications and marketing are the best way to effect change in this community. These outreach efforts also must draw on deeper understanding and insights of the cultural and ethnic nuances that drive behavior among Latino consumers. They are socially active and determined community leaders.

Even though the Latino population is diverse, there are some common unifying aspects that enable the Latino target market to be part of the same big group. That is why, concepts such as “La Familia” and “Friends” are growing together with the Social Media.

Since Latinos are social, Social Media enables them to be in many different places and know about everything at the same time. Social is the key factor to connect with Latinos.

By Hispanic Marketing Agency BIG, Latinos  have taken up Facebook faster than non-Latinos, and 54.2 % of Latinos that are online regularly use Facebook, just above the percentage of non-Latino African Americans at 47.7% and non-Latino Caucasian at 43%

Latinos are also one of the largest mobile users and are quickly catching up on other platforms like Twitter, Foursquare, Miso, You Tube and GetGlue

Latinos and Social Media are growing together and complement each other, perfectly!

Latinos in California

• The median age was 35.2.
• The average household size is 2.90 people per household.
• Among the state’s occupied housing units, 55.9 percent are owned, compared with 44.1 percent that are rented.

Latino Facts

In order to understand the country’s largest ethnic minority, Latinos, it’s market takes time and effort, but it is necessary in order to gain a successful presence within this community. Businesses that do not market effectively to Latinos are losing money by not taking advantage of a healthy and wealthy market that is only getting bigger and better.

• More than 50% of Latino adults respond best to advertising when it is presented in Spanish.
• About 19 million of Latinos that are currently living in the U.S. use on a daily basis the internet.
• Now more than ever Latinos represent an influential force in the United States. The Latino presence in America can no longer be ignored.
• It is important to know the difference between selling and inviting to buy in order to expect customer loyalty.
• The participation of Latinos in today’s economy has become vital for the growth of America. From hard working illegal immigrants to successful Latino CEOs, Latinos represent one of the major driving forces of economic success for millions of people in and out of the U.S.
• Individuals that are bilingual prefer to communicate in their first language, and even though they also speak English, they value your business courtesy in providing them an alternative. More than 50% of Latino adults respond best to advertising when it is presented in Spanish.